The earliest collectables were included as incentives with other products, such as cigarette cards in packs of cigarettes. Popular items developed a secondary market and sometimes became the subject of "collectable crazes". Eventually many collectible items came to be sold separately, instead of being used as marketing tools to increase the appeal of other products.
To encourage collecting, manufacturers often create an entire series of a given collectible, with each item differentiated in some fashion. Examples include sports cards depicting individual players, or different designs of Beanie Baby. Enthusiasts will often try to assemble a complete set of the available variations.
The early versions of a product, manufactured in smaller quantities before its popularity as a collectable developed, sometimes command exorbitant premiums on the secondary market. Dolls and other toys made during an adult collector's childhood can command such premiums. Unless extremely rare or made as a one-of-a-kind OOAK, in a mature market, collectables rarely prove to be a spectacular investment.
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| Simpsons Comics (1993) #192 NM
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| FLASH (1959 Series) #192 Very Good Comics Book
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| Model Railroads By Brian Hollingsworth Dust Jacket 1981 192 Pages
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| CREST DI, *NEW* 192ND INFANTRY
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